“Where should I invest my marketing energy to see results?”  I get asked this question a LOT. While the answer will be nuanced for your particular business, here’s a rough guide for how much marketing energy to devote to different parts of your funnel:  50% – Attention | Let people know you exist 30% – […]

Do you find yourself constantly second guessing yourself when it comes to pricing?  Remember this: You’re not “too expensive” just because someone tells you so. It all depends who this pricing feedback is coming from. ❌ If the person telling you you’re “too expensive” isn’t your ideal client, don’t get hung up on their opinion. […]

This is one of the most common messaging mishaps I see…. If you were to answer the question “What does someone get when they work with you?”, what would you say?  Typically, people default to talking about all of the features of your particular service or offering—the “What’s Included” list. EG: All of these things […]

Do you cringe when you have to introduce yourself?  Do you struggle to find the right words to effectively communicate what it is you do? You need an elevator pitch, or a “one-liner”.  What is an elevator pitch? It’s a simple statement you use to explain what you do and communicate why people might need […]

People aren’t paying you for what you do. There’s already thousands of people with the same title who, on paper, “do what you do”. eg. “Photographer” “Accountant” “Copywriter” “Fitness Instructor” “Designer” “Strategist”. ⁠ ⁠ What people are paying YOU for is the value you bring and the impact you make. ⁠ ⁠ 👇 Here’s an […]

I’m your ideal client, I’ve discovered you and I want to engage your services… What do I need to do next?  Put yourself in the shoes of a potential client and imagine they’ve just landed on your website, or found your social media profile. Will they encounter a clear Call To Action that tells them […]

Strategy, Marketing and Copywriting is what I do, so it might shock you to know that I don’t have a strict content plan! Let me explain.  I have a strategy. I know what my brand stands for and how I like to communicate. Each time an idea comes to mind, I consider whether it’s in […]

When I moved to Vancouver back in 2012, everyone advised me to invest in a good pair of rain boots. I initially brushed off their advice. They’re ugly “gumboots” (as us Aussies call them). Why in the world would I spend hard-earned dollars on those hideous things!  (I also think I wildly underestimate how much […]

We don’t always choose the content that appears in our feed… but we ABSOLUTELY choose the emails we open.  View this post on Instagram A post shared by Tahnée Sanders▪️Marketing Strategist & Copywriter (@thestrategystudio) I hope this little video gives you a perspective shift on how you value your audience, and reminds you about the […]

No one wants to click the link in bio to read your blog post.  There. I said it.  We’re all tired of click-bait tactics that make us leave the platform to get any real value. But also, we just don’t want to! Call me lazy, but if you want me to engage with your content—deliver […]