It feels like every marketing “guru” on social media at the moment is trying to teach you “how to create content that will go viral”. I can hand-on-my-heart say that is one piece of advice you will NEVER find me giving. That’s because going viral shouldn’t be your goal.  Here’s 3 reasons why.  Your focus […]

If you want to attract and convert your ideal clients—the ones willing to pay you what you’re worth—there’s 3 things you need to get right.  Let’s break them down.  Know who you want to serve (Your Ideal Client) Your target client should be far more specific than “Anyone I can help” or “Whoever likes what […]

Research shows you have 3 – 5 seconds to capture someone’s attention when they land on your website. And in that flash of time, they need to be able answer 3 questions if they’re going to stay on your site and engage further with your services.  The 3 questions you need to answer are:  1. […]

A common sentiment I’m hearing from clients lately is the frustration around not being able to afford paid ads—and the feeling that without paid ads, they’re never going to succeed in business.  I have 3 big thoughts on this.  1. Just because you buy an impression, doesn’t mean you make one. Throwing $1000 of $10,000 […]

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions.  But there is something you can do to improve your connection with your ideal client, and […]

Finding the motivation to keep marketing your small business can be exhausting, right?  → Every time you open Instagram there’s a new “trend” you’re meant to be on top of.  → You’re wondering how on earth you’re meant to use email marketing to book more clients. → Paid Ads feel like a total mystery to […]

I’m coming at you with a very quick and easy win this week: Welcoming new followers.  What do I mean? Quite literally, sending a personal message to any new person (aka potential lead) that hits the follow button for your business on social media. It could look something like this:  Hey {person’s name}  Thanks for […]

So you’ve spent hours creating business-related content for social media, only to get a handful of likes.  You then throw your hands in the air and, out of frustration, post a cute kid or dog video and see your highest engagement in months.  At this point you’re wondering two things:  What does this all mean?  […]

You can succeed. With a small following. You might have heard of Kevin Kelly’s concept of 1000 True Fans, the idea that if you can get 1000 people to support you by buying $100 worth of what you create every year, you could earn an income of $100,000 a year. It’s a very simple concept […]

I’ve lost count of the number of clients who’ve come to me feeling defeated and/or overwhelmed because they’ve been presented with an idealwordl Marketing Strategy that is completely out of touch with their realworld life. “I can’t afford to execute this!”“I don’t have the resources to create this amount of content!”“I struggle to show up […]