Ever had a potential client look at your quote and think, “That’s a lot for… what exactly?” Yeah. It stings. Here’s the truth: one of the easiest ways to justify your prices is to show your process. When people can see the work that goes into delivering your service — even the not-so-glamorous parts — […]

I can’t tell you how many times I’ve had a client come to me saying:“I think I need a new website.”“I think we need to hire an agency.”“I think ads will fix it.” But nine times out of ten… what they really need is clearer positioning. If your value story isn’t nailed down, no shiny […]

Here’s something I see all the time: A business brings on a new marketer or agency, hands them the old brand guidelines, and says, “Go for it.” The problem? Those guidelines were created three years ago and in that time, the business has pivoted its services, changed pricing, and started targeting a slightly different audience. […]

It’s a common dilemma for growing businesses: “Do I update my website copy… or invest in a messaging strategy first?” On the surface, copywriting feels like the quick win. Pay someone to rewrite your website, and you’ll have shiny new words to launch into the world. But here’s the catch: if your messaging isn’t clear […]

We’re now 1-week post the launch of my new business, Unwind Co, and I’ve been keeping a running note of all the lessons and insights I wanted to share with you.  I’ve tried to consolidate those reflections into my 3 key lessons that you might find valuable in your own business adventure, whether you’re in […]

Have you ever hired someone to help with your marketing — an agency, a freelancer, maybe even a new team member — only to find yourself rewriting everything they produce? It’s frustrating. It’s expensive. And it makes you wonder if anyone will ever “get” your business the way you do. But here’s the thing: most […]

If you’ve been watching the rise of AI and thinking, “I should have started months ago… now I’m behind,” let me stop you right there. You haven’t missed the boat. In fact, the boat hasn’t even left the harbour. We’re still at the very beginning of what AI can do. A great analogy I heard […]

AI is incredible. It helps me draft outlines, summarise client calls, and brainstorm new ideas faster than ever before. But here’s the thing: I never want to lose touch with my own voice. That’s why I’ve made a non-negotiable rule in my business: one channel stays 100% human. For me, that’s my newsletter. Every word […]

Every time a new tool enters the scene, the fear kicks in. When Canva launched, some designers panicked. “No one will ever need me again!” But here we are years later: Canva is thriving, designers are thriving and actually, most designers I know are relieved they no longer have to spend their days making Instagram […]

If you’ve ever sat at your desk wondering, “Should I let ChatGPT do this for me?”, you’re asking the right question. AI is brilliant at some things. But it should never replace the high-value work that only you can do. The test I use in my own business Whenever I’m feeling stretched or overwhelmed, I […]