“I’m Not a ‘Techy’ Person, So AI Isn’t for Me” (Think Again!) Did I just read your mind? 😉 I hear this all the time from business owners who assume AI is too complicated, too tech-heavy, or just not for them. But here’s the thing… Neither am I. And yet, I love ChatGPT—and I think […]

❝I never thought AI could genuinely sound like me without needing a tonne of edits.❞ That’s what my client, Kara Kalin, told me after I created three Custom GPTs for her business—each functioning as an AI writing assistant tailored to different aspects of her work. Why three? Because Kara has distinct audience segments, and a […]

What would you do if your social media disappeared tomorrow?  I’ve asked this question many times, and the response is often the same: an eye roll. “That would never happen.”“I’m not worried about that.”“I’ll deal with it if it ever becomes a problem.” But here’s the thing—social media platforms aren’t invincible, and neither is your […]

2025 marks SIX years in business for The Strategy Studio, which honestly blows my mind. I’ve said many times before that I never set out to run my own business. Somewhere deep down I think I thought after a few years of exploring my curiosities in the world of creative entrepreneurship that I’d ultimately go […]

Are you ready to unlock the full potential of AI in your business? If you’ve ever wished marketing could feel simpler, more intuitive, and less like a chore, you’re not alone. Enter ChatGPT! But there’s one key step you can’t skip: teaching AI to truly understand your brand. That’s why I created the AI Brand […]

Using AI in your marketing is a fast track to swathes of mediocre content UNLESS you learn how to use it properly. ⁠ I compare it to checking into an Airbnb with a fancy coffee machine. It has the potential to make an outstanding cup of coffee to get your day off to the perfect […]

I recently shared with you that I’d used ChatGPT to help me with my sewing. Well now we can add PARENTING to the list!  No, I’m not outsourcing raising my children to an AI bot, don’t panic. But one of the things that brings immense joy to my kids is when I make up a […]

If you’ve ever struggled with email marketing, spent way too long editing ChatGPT copy that still didn’t feel like “you,” or procrastinated because creating content felt hard…my latest Effortless Emails ChatGPT Masterclass has your name on it. [ GET EFFORTLESS EMAILS ] Here’s What You’ll Get: LIVE ChatGPT Masterclass Join me for a 90-minute step-by-step […]

Here’s a few fun facts you might not know…. While those first two numbers may not surprise you, I think the next ones will! Let me break that down for you a little further.  Let’s say you have 500 email subscribers on your list and 1500 followers on social media. (I’m using simple numbers, because […]

It’s no secret that I love ChatGPT and use it for everything. And I’m not just talking about work-related things here. ChatGPT recently helped me with my sewing! I’d borrowed a girlfriend’s sewing machine to do some Christmas craft projects and was having an issue with loose stitches that I had zero idea how to […]