Are you ready to unlock the full potential of AI in your business? If you’ve ever wished marketing could feel simpler, more intuitive, and less like a chore, you’re not alone. Enter ChatGPT! But there’s one key step you can’t skip: teaching AI to truly understand your brand. That’s why I created the AI Brand […]

Using AI in your marketing is a fast track to swathes of mediocre content UNLESS you learn how to use it properly. ⁠ I compare it to checking into an Airbnb with a fancy coffee machine. It has the potential to make an outstanding cup of coffee to get your day off to the perfect […]

I recently shared with you that I’d used ChatGPT to help me with my sewing. Well now we can add PARENTING to the list!  No, I’m not outsourcing raising my children to an AI bot, don’t panic. But one of the things that brings immense joy to my kids is when I make up a […]

If you’ve ever struggled with email marketing, spent way too long editing ChatGPT copy that still didn’t feel like “you,” or procrastinated because creating content felt hard…my latest Effortless Emails ChatGPT Masterclass has your name on it. [ GET EFFORTLESS EMAILS ] Here’s What You’ll Get: LIVE ChatGPT Masterclass Join me for a 90-minute step-by-step […]

Here’s a few fun facts you might not know…. While those first two numbers may not surprise you, I think the next ones will! Let me break that down for you a little further.  Let’s say you have 500 email subscribers on your list and 1500 followers on social media. (I’m using simple numbers, because […]

It’s no secret that I love ChatGPT and use it for everything. And I’m not just talking about work-related things here. ChatGPT recently helped me with my sewing! I’d borrowed a girlfriend’s sewing machine to do some Christmas craft projects and was having an issue with loose stitches that I had zero idea how to […]

“Where should I invest my marketing energy to see results?”  I get asked this question a LOT. While the answer will be nuanced for your particular business, here’s a rough guide for how much marketing energy to devote to different parts of your funnel:  50% – Attention | Let people know you exist 30% – […]

Do you find yourself constantly second guessing yourself when it comes to pricing?  Remember this: You’re not “too expensive” just because someone tells you so. It all depends who this pricing feedback is coming from. ❌ If the person telling you you’re “too expensive” isn’t your ideal client, don’t get hung up on their opinion. […]

This is one of the most common messaging mishaps I see…. If you were to answer the question “What does someone get when they work with you?”, what would you say?  Typically, people default to talking about all of the features of your particular service or offering—the “What’s Included” list. EG: All of these things […]

Do you cringe when you have to introduce yourself?  Do you struggle to find the right words to effectively communicate what it is you do? You need an elevator pitch, or a “one-liner”.  What is an elevator pitch? It’s a simple statement you use to explain what you do and communicate why people might need […]